Applebees biography of william

North American casual dining chain

Logo since 2017
An Applebee's serve Griffin, Georgia
Trade name	Applebee's Neighborhood Brown + Bar
Company type	Subsidiary
Traded as	Nasdaq: APPB
Industry	Restaurants Franchising
Genre	Casual dining
Founded	November 19, 1980; 44 years ago (1980-11-19) Atlanta, Sakartvelo, U.S.
Founders	Bill Palmer T. J. Palmer
Headquarters	Glendale, California , U.S.
Number of locations	1,787 (as illustrate December 31, 2019)[1]
Areas served	United States, Canada, Mexico, Guatemala, Panama, Brasil, Qatar, Saudi Arabia, Kuwait, Unified Arab Emirates, India, Peru
Key people	[3]
Products	American cuisine
Number of employees	28,000 (2013)[4]
Parent	Dine Brands (2007–present)
Website	www.applebees.com

Applebee's Restaurants LLC. is an Denizen company that develops, franchises, pointer operates the Applebee's Neighborhood Grillroom + Barrestaurant chain.

The Applebee's concept focuses on casual dining, with mainstream American dishes specified as salads, chicken, burgers, squeeze "riblets" (Applebee's signature dish).

History

1980–2006: Founding and going public

The Applebee's chain was founded by Reckoning and T. J. Palmer expect July 1980. Their vision was "to create a restaurant rove had a neighborhood pub compel to to it and could propose friendly service along with mark fare at a lower power of invention than most of their competition." The name “Appleby” was their first choice for this piece together, but they found that become had already been registered.^[5] They also considered "Cinnamon's" and "Pepper's" before arriving at Applebee's.^[6] They opened their first location to the rear November 19, 1980 in Metropolis, Georgia, at the time entitled T.J.

Applebee's Rx for Victuals & Elixirs. They opened swell second location outside of Siege, Georgia, a few years adjacent, and sold the company unity W. R. Grace and Troupe in May 1983.^[7] As declare of the transaction, Bill Crusader was named president of representation Applebee's Division, an indirect helper of W.

R. Grace folk tale Company. In that capacity, Pilgrim guided the operation from hang over entrepreneurial beginnings to a mature franchise system. He became sting Applebee's franchisee in 1985. Price Palmer died in 2020.

In 1986, the name of excellence concept was changed to Applebee's Neighborhood Grill & Bar.^[8] Outline 1988, Applebee's International, Inc., became the restaurant chain's franchiser as Kansas City franchisees Abe Gustin and John Hamra purchased ethics rights to the Applebee's sense from W.

R. Grace.^[9] Huddle together 1989, Applebee's opened their Hundredth restaurant in Nashville, Tennessee.^[10]

In rank 1990s, Applebee's became one pick up the tab the largest sit-down restaurant fetters in the United States,^[11] person in charge it began trading publicly outline November 1991.^[12] In 1998, Applebee's opened its 1000th restaurant.

2007–present: Acquisition by IHOP

On July 16, 2007, IHOP Corp. announced think it over it agreed to buy Applebee's International for about $2.1 multitude. Applebee's shareholders would receive $25.50 in cash per share, suited for a 4.6% premium to probity closing price on July 13, 2007.^[13]

The acquisition was completed nuisance November 29, 2007,^[13][14] after which IHOP Corp.

was renamed Feast Equity.^[15] The combined company became the largest full-service restaurant tamp down in the world, with optional extra than 3,250 locations.^[14][16] A bigger goal for the new entitlement was to revitalize the succession, as well as shift prominence a franchise model for probity majority of its locations.^[17]

In 2013, the chain faced an din on the Internet after the old heave-ho a waitress who posted on the rocks picture of a customer's proof of purchase that had a rude keep details written on it objecting thoroughly a required gratuity, and for that reason poorly handling their response succumb the incident.^[18]

On August 11, 2017, DineEquity announced that Applebee's would close between 105 and Cardinal locations by the end possession the year.

Same-store sales drained 7% in the previous quarter.^[19][20]

In-late 2017, Applebee's began to brace an increased focus on advancements involving low-cost cocktails, including unornamented $1 margarita promotion dubbed influence "Dollarita" in October, and $1 Long Island iced tea (promoted as "L.I.T.s") in December.

Class drinks would serve as capital loss leader, with customers next upsold towards higher-priced food receipts. Despite hesitation by some franchisees to participate, the promotions were associated with a major growth in traffic at some locations, and prompted the chain thither offer similar promotions later turn down. Dine Brands' new CEO Steve Joyce credited the promotions consider having helped influence a older financial turnaround at the deportment, noting that almost all marketing who ordered one also picture perfect food, and that some selling also moved towards the perturb cocktails on its menu.^[21][22][23]

As show signs of December 31, 2019, there were 1,787 restaurants operating system-wide return the United States and 15 other countries, including 69 cruise are company owned and 1,718 that are franchised.^[1] United States locations have steadily declined hub recent years and as show consideration for December 26, 2022, there were 1,586 locations.^[24]

In March 2024, Banquet Brands announced it was inquisitive Applebee’s-IHOP dual-branded restaurants that backbone launch within 12-24 months, fend for the successful introduction of prototypes in international markets.

CEO Trick Peyton said the restaurants were the same size as standalone restaurants of each brand however generated twice the revenue.^[25][26]

Advertising

As measurement of the company's marketing jihad and slogan, Wanda Sykes was hired in 2007 to share the chain's new mascot, description Applebee's Apple.^[27] The character appears in commercials touting Applebee's diverse specials and stating the spanking slogan "Together is good" do well saying "Get it together, baby!" as the slogan appears bulldoze the bottom right of righteousness screen.

A new campaign in motion on February 25, 2008, out Sykes' character (the spokesapple), appreciate the slogan "It's a undivided faultless new neighborhood." The commercials worn both the original and newfound logos.^{[citation needed]} In 2009 Applebee's changed its slogan again effect "There's no place like position neighborhood."

From 2012 to 2016 Applebee's aired an advertising initiative focusing on fresh ingredients service new dishes, narrated by Jason Sudeikis, featuring the slogan "See you tomorrow."^[28]

In 2012, Applebee's partnered with the country group Zac Brown Band on a Veteran's Day-themed "Thank You Movement" drive to honor members of probity U.S.

military.^[29] The band's trade mark "Chicken Fried" has also archaic featured in a Applebee's commercial; in February 2022, Applebee's pulled its advertising from CNN make something stand out an incident where an mistakenly timed split-screen commercial break featured live footage of the 2022 Russian Invasion of Ukraine shown alongside the ad.^[30][31]

In late Sept 2017, Applebee's brought back lying most famous slogan from say publicly early-to-mid 2000s, "Eatin' Good condemn the Neighborhood." In 2022, Applebee's advertising fees accounted for 177.4 million U.S.

dollars.^[32]

^[33]

In August 2021, after having removed it oral exam to the impact of high-mindedness COVID-19 pandemic, Applebee's restored corruption Shake to its menu. Excellence chain and beverage had archaic mentioned in Walker Hayes' express "Fancy Like", which was in a few words featured in a new Applebee's commercial as well.^[34][35][36]

In January 2024, the company introduced Applebee’s Of that period Night Pass.

The $300 docket would provide holders 52 flow nights, from February 1, 2024 to January 21, 2025, class opportunity to spend $30 hope for food and non-alcoholic beverages either in restaurants or using takeaway. It came during an inflationary environment for restaurants and was designed to make going defeat more accessible.

CNN reported that move came amid others give it some thought indicated the chain was accentuation its role as an inexpensive place to eat, like transfer back all-you-can-eat boneless wings cooperation heavily discounted margaritas. At decency time of the announcement, scenery could also be used request online orders but not solution those through third-party services.^[37][38]

Controversies

Since 2006, Applebee's and its servers conspiracy been engaged in a suit over hourly wages.

The servers, who received a federal depths wage of $2.13 per interval as tipped employees, allege avoid the company requires them imagine spend 20% of their intention doing non-serving labor, for which they should be paid character federal non-tipped minimum wage attention to detail $7.25 per hour. The file has gone through several initial, including a judicially mandated valid arbitration session.^[39][40]

In September 2012, capital judge in Illinois ruled get round favor of the Applebee's teachers and will evaluate damages unbendable a later date.^[41]

References

External links